With a view to attract tangible investments by way of joint venture or private equity participation in a central place , EAG, in 1997, developed a modern Industrial Park on a 70 acres of land area, about 40 km east of Addis Ababa, with in the year 1997 with adequate infrastructure like road, power, communication links, central warehouse weigh-bridge and water. This Industrial park incorporated some of the major industries owned by the Group such as the biscuit lines, Macaroni line , supplementary food line, Soap and Detergent lines, Printing and Packaging lines, and the Tea blending and packing facility. The park also has an 8000 m2 central warehouse, which is used to stock finished goods and raw materials of the various industries.
In 2010, EAG formed a joint venture partnership with Tiger Brands, a leading South African FMCGs company, in order to upgrade its capacity and remain competitive in the long run by being able to the upgrade the necessary capacity, do major expansions works, and also taking into consideration the significant knowledge and technology transfer it will gain from the partnership, which will significantly contribute to the value addition to its current product lines. This newly formed joint venture entity was established as East African Tiger Brands Industries.
Currently East African Tiger Brands Industries continues to engage in the manufacturing of the same line of fast moving consumer goods with an increased capacity and better efficiency. Composed of structured and professional management, EATBI currently employs over 2000 employees greatly contributing to the country’s unemployment problem.
The different Industries currently operating at the East African Tiger Brands Industries park include:
Printing & Packaging Industry