East African Agri-Business, a member of East African Holdings, has its well-designed strategic plans to be a major investor in agro business in Ethiopia, both in agricultural products and process industries. Chewaka tea estate is only one step towards this objective.
Chewaka Tea Estate
Chewaka Tea Estate, situated in the scenic beauty of the highlands in the South Western region of Ethiopia at an altitude of 6000 ft above sea level with an average rainfall of 2300mm, is one of the most suitable topography to grow high quality tea by any world standard.
During 1995, East African Agri Business established Chewaka tea estate with an initial investment of 87million Birr in a total land area of 870 Hectares. Till to date the company has managed to plant about 600 hectares of tea and 200 hectares with fire wood plantation. It has also built major infrastructures including arable internal roads. The estate proposes to increase its planted area by another 650 hectares during the next phase of expansion. Ten clone varieties of tea bush are grown in Chewaka Tea Estate of which, four varieties were obtained from the Gumrero tea garden and other six varieties are brought from Kenya. All these varieties are of very high quality known for their high yield potential and resistance to pests and other infections.
Product Profile and Market
The quality of the different grades of tea produced in Chewaka estate are comparable with the best produced elsewhere in the world. 70% of our exported tea find markets in Pakistan, U.A.E. and Sudan regularly.
From the time we launched our tea in the Ethiopian market in 2001, it has made its impacts in the domestic market and currently we enjoy about 45-50% market share in the country. Currently the domestic market, that is highly price oriented mainly requires medium grade blended tea but the company is seeing a change in consumer preferences and it is planning to also launch premium grades for the domestic market.
The Blending and Processing Unit
The tea blending and packing factory is engaged primarily in the blending and packing of branded tea for both domestic and export markets. It has a long standing experience of more than 20 years in this field. Two prominent brands, Black Lion and Good Morning, produced in this factory are market leaders since they were first introduced. Earlier this blending and packing factory depended on the local growers and imports to acquire tea but as the group developed and expanded its own tea estate it is now able to fully supply the unit, which enabled it to have better control on both quality and strategic planning.
|The Chairman of East African Holding Group of Companies, Ato Buzuayehu Tadele Bizenu, was awarded the Honorary Doctorate Degree 2016 by Lincoln University, Oakland, California USA, on the 29th January, 2017 at a colorful ceremony held at the United Nations Economic Commission for Africa congress hall in Addis Ababa, Ethiopia. The EAHSC group is one of the largest industrial conglomerates in Ethiopia engaged in various manufacturing and agricultural activities.|
|National Ready Mix Construction PLC, (NPC) is established to engage in the manufacture of Ready Mix Concrete to supply for the different Construction Projects, Real Estate Developers and other Public or Private customers within Addis Ababa areas. This year shall be the official year of its emerging into this Ready Mix Concrete business, but with a determination and high spirit of evolving into one of the major players within the next 2 to 3 years. Being an arms-length business affiliate of East African Holdings, it has its inherent advantage due to the presence of National Cement Share Company and so with the Target Industries Aggregate Plant. NPC is a greenfield project and was successfully commissioned last 10th August of 2016 by Turkish expert, as the full sets of machineries are supplied by Turkish company, Semix. It has the nominal Production Capacity of 105 cubic meters per hour of concrete, which is processed thru a highly Automated System using PLC, Programmable Logic Control....|
|Ethiopia’s largest Edible Oil Factory Hameressa Edible Oil Share Company located in Harar Region, has been Sold to Ethio-Asian Industries PLC by the Privatization & Public Enterprises Supervising Agency (PPEPSA). Hameressa was handed over by PPESA’s Director General Beyene G/Meskel to Ethio Asian Industries PLC on Wednesday, October 29, 2014. Hameressa which was founded in 1998 produces and markets refined edible oil products from different seeds such as groundnuts, sesame, and cotton seeds.|
|East African Agri-Business P.L.C has ventured into the Coffee business with its well-known Black Lion trademark. Introducing Black Lion Coffee which is handpicked, roasted and ground with utmost care. With its Fresh, mellow and bold body, it captures the distinctive Ethiopian aftertaste in every cup brewed. Our Black Lion Coffee comes in 250gm, 500gm, and 1KG packages in both freshly roasted beans and ground coffee to cater the needs of our clients. Black Lion Coffee drum roasts coffee beans daily in small batches and deliver promptly to our customers to ensure they enjoy maximum quality from our brand.|
|Tiger Brands has signed an agreement with the East African Group plc to create a new food, household, personal care and cosmetics joint venture which will operate in the Ethiopian market. The shareholding in the new company will be 51% by Tiger Brands and the balance of 49% by East African Group (Eth) Plc and its associate companies.. "Ethiopia, which has a population of approximately 85 million, has experienced high GDP growth rates for a number of years," Tiger Brands said in a statement this week. "Most categories in the packaged consumer goods sector are enjoying good growth, stimulated by the fast growing economy." The principal activities of the joint venture will comprise the manufacture and marketing of various home and personal care products, biscuits, flour and pasta, which categories currently form part of the East African Group's existing operations. The East African Group is the largest manufacturer of detergents in Ethiopia, and this business will also form part...|