Ethio-Asian Industries PLC, originally known as East Africa Kality Soap and Detergent Factory, has been active in the soap and detergent production industry since 1994. It is currently one of the leading producers of toilet and laundry soaps and beauty products in Ethiopia, holding a significant market share.
Presently, the company operates as a joint venture between Swiss Private Equity firm Zoscales Partners, East African Holding SC and one private investor. The company aims to become a major player in the personal care market, targeting the lower- and middle-income classes in Ethiopia and Eastern Africa.
